Attention as a Service
Step 1: Learn about our process.
Companies We Have Connected With
How We Helped Pipedrive Drive More New-Paying-Clients To Their CRM
Background:
Pipedrive is a sales CRM and pipeline management software designed to help small businesses manage leads, automate the sales process, and close deals more efficiently. It offers tools for tracking sales pipeline, managing contacts, automating tasks, and analyzing performance with real-time insights.
How did we do it?:
Pipedrive approached us with the goal of converting more NPCs (new paying clients). We were initially quoted with generating an extra 10 conversions on their mid-high tier plans. We managed to full our monthly quota from the first month, converting 90% of leads on an annual plan for bigger immediate return.
We did this by leveraging Clay.com for sales triggers and relevancy to run highly targeted prospecting campaigns.
How We Helped Outgrow Close More New Clients
Background:
Outgrow is a marketing automation and analytics platform tailored to assist small businesses in effectively managing leads, optimizing engagement strategies, and enhancing conversions. It provides tools for creating interactive content, segmenting audiences, automating engagement, and gaining detailed analytics for real-time decision-making.
How did we do it?:
Outgrow approached us with the objective of increasing their NPC (new paying client) conversions. We were tasked to generate interest for the mid-high tier plans. We achieved this by utilizing Clay.com to identify sales triggers and enhance relevancy, enabling us to run highly targeted prospecting campaigns. The client was able to close an extra 1-2 new paying clients per month from the meetings our prospecting campaigns booked.
How We Helped A Marketing Agency Generate Over 200 Meeting-Ready-Leads
Background:
Hummingbird offers a wide range of services, including social media management and a fully outsourced marketing department, aiming to create unforgettable experiences that grow businesses
How did we do it?:
After partnering with Cold X, Hummingbird Agency was able to generate sales opportunitets of out of thin air. By leveraging Cold X's expertise in B2B lead generation, they were able to get +200 meeting-ready-leads in 100 days. The success of the campaign came down to proper lead segmentation, AI messaging, and somewhat-charming copywriting.
How We Helped A Video Production Company Close A $50,000 Deal After 50 Days With Their First Campaign
Background:
Imaginary Lava is an organization dedicated to supporting mission-driven entities by creating engaging and strategic explainer videos. They specialize in transforming complex messages into clear, concise, and captivating content, aiming to increase understanding and support for various causes.
How did we do it?:
When Jae Yi from Imaginary Lava approached us, he was seeking consulting on setting up their prospecting campaigns. Everything from laed sourcing, copywriting, campaign creation, lead segmentation, and - last but not least - Clay.com training.
We created multiple variations for their prospecting campaigns that heavily leveraged AI-messaging and a video call-to-action. The campaigns had to paused only after 3 due to the sheer volume of interested replies.
How We Helped A Design Studio Add An Extra €23,000 In MRR In 41 Days
Background:
Twist Studio Design positions itself as an all-in-one design team that offers a broad range of services to replace the need for freelancers and agencies. They focus on delivering bespoke services in design, build, and branding, aiming to help businesses scale without increasing their team size.
How did we do it?:
Twist Studio Design didn't have much tangible results and performance metrics tracked from their previous clients, so we dug a bit deeper and found out they had a helped an early-stage startup receive a substantial amount of funding. We then reached out to similar startups and offered to assist them reach the next funding round with our design services. It worked especially well with pre-seed and seed-stage startups.
How We Helped A Serial Founder Score His Entire Total Addressable Market from 1-10
Background:
Fullscale.io specializes in providing clients with the ability to quickly and affordably scale their teams by hiring world-class developers, testers, and leaders. They manage the entire process, including attracting, interviewing, vetting, and hiring, to alleviate the pain points typically associated with expanding a development team.
How did we do it?:
When Matt Watson from Fullscale.io approached Jack Hayward and I, they were struggling to segment their market in a way that would allow them to only focus on the most ideal accounts.
At first, it was a matter of scoring his potential podcast guests, but it quickly became prevelant there was a bigger need. After scoring the entirety of their TAM in the US and Australia, they're now able to hyper-targeted ad campaigns withouth wasting marketing budget on having the default LinkedIn search target wasteful accounts.
How We Helped A Product Design Company Add €3,400,000 To Their Pipeline
Background:
RPDK focuses on accelerating global innovation, enabling the realization of ideas through engineering, development, and manufacturing for technology-driven products. They specialize in creating solutions for consumer, sustainable, and medical industries, overcoming complex technical challenges.
How did we do it?:
Before we started working with RPDK, they had very little success with any form of prospecting campaigns. They had their luck with LinkedIn outreach, but with the time commitment of setting up campaigns and sourcing relevant accounts to reach out to, it wasn't worth the effort.
We started reaching out to UK and US-based medical device manufactures and quickly saw traction with our prospecting campaigns. We also ran campaigns to connect Josh Valman, CEO at RPDK, with dozens of event managers to do public speaking gigs.
How We Helped A Motion Design Studio Generate 57 Meeting-Ready-Leads And Connect With Microsoft
Background:
MezzoLab is a studio that specializes in creating animated explainer videos designed to enhance marketing funnels by using videos effectively at the right time. Their work process is highly regarded, offering a seamless experience from start to finish, and producing final products that meet clients' expectations.
How did we do it?:
When we started working with Mezzolab, they were struggling to generate a consistent flow of meetings for their motion design services. They had tried email prospecting campaigns years ago, but it longer no longer had the same results - the same with their LinkedIn prospecting efforts.
By doing lookalike list building based on their previous clients, we were able to target similar clients that had received funding.
How We Helped A Branding Studio Add An Extra €335,000 To Their Pipeline
Background:
Classmate Studio is a progressive brand design studio with operations in Helsinki, Budapest, and Glasgow. They are passionate about leveraging great design to enhance people's lives, focusing on simple yet insightful ideations and practical approaches. Their expertise spans a wide range of services including brand strategy concepts, naming, visual identity, and web UI design.
How did we do it?:
When we started working with Classmate Studio on their prospecting campaigns, they were lacking clear direction of what their ideal customer profile would look like. We took a deeper look into their previous clients and the results they had generated, and it was clear we should emphasize startups.
Having the majority of their social proof from national clients in Finland, we custom scraped an entire Finnish startup directory that immediately showed traction with our offer. Most of these leads are not on bigger databases, so we had less competition in the inbox.
How We Helped A Virtual Reality Agency Book Amazon, Sony, Adidas, Swarovski, Oracle, and many more.
Background:
Yondr is an immersive media agency that leverages creative technology to help brands connect with their target audience. They specialize in a range of services including Augmented Reality (AR), Virtual Reality (VR), branding, 360° video production, and digital experiences aimed at enhancing the Metaverse.
How did we do it?:
When Yondr Agency approached Cold X, they had no previous experience with running outbound prospecting campaigns. Besides their main ICP they have focused one before, there was some other niches they wanted to explore. We approach involved using segmented lists, charming copywriting to stand out in the inbox, and utilizing a few lead magnets.
The result was a mix of meeting-ready-leads and sign-ups for their lead magnets, including a virtual summit, eBook, and a 2024 trends report. We quickly starting booking brands like Amazon, Sony, Adidas, Swarovski, Oracle, H&M, and many more.
How We Helped An UI/UX Studio Generate An Extra €665,000 In Pipeline Value
Background:
Superfounder.io is a platform focused on assisting entrepreneurs, particularly first-time founders, in accelerating their journey towards realizing their startup dreams. Spearheaded by Sebastian Scheerer, whose own experiences founding companies like Wunderlist and ottonova inform his approach, Superfounder offers services in Webflow site creation and UI/UX design.
How did we do it?:
When we started working with Superfounder.io, they had been doing prospecting campaigns with little to no success. By tapping into their previous clients and results, we were able to make hyper-targeted campaigns for a range of early-stage startups. Particularly, recently funded pre-seed and seed-stage startups in German-speaking countries resonated well with out offer.
By leveraging relevant case studies and the social proof of the founder, we quickly started seeing interest in exploring their offerings further.
How We Helped A Video Production Company Close Their First Client From Cold In Less Than 30 Days
Background:
MOUVAL is a company known for creating captivating 3D product launch videos and explainer animations. Since its establishment in 2014, it has collaborated with several prominent automotive brands, including Byton, Bentley, Honda, MAN, Bugatti, Volkswagen, and NASCAR, to produce engaging 3D content. Beyond the automotive industry, MOUVAL® has also worked on product-related projects for companies such as Thyssenkrupp, Allianz, TÜV Rheinland, Mont Blanc, Fielmann, Roche, and Viessmann, showcasing a broad range of capabilities in 3D animation and visual storytelling.
How did we do it?:
MOUVAL had never tried their luck with any form of cold prospecting campaigns but wanted to explore how it might work with Cold X. Quickly after launching their initial campaigns, we saw solid traction for the offer and they managed to close the first client from our prospecting efforts within the first month of working together.
We did this by leveraging AI-messaging and mentioning a product we liked from their offerings and suggested various 3D visualization ideas for them to further promote their product.
How We Helped A Software Development Company Close A $180.000 Project
Background:
Unlimited Coders is described as a rapidly growing software company that focuses on creativity and exceeding expectations in their projects. With over 23 years of experience, the company aims to combine its expertise and creative ideas to deliver visually stunning websites, custom-made code, and innovative solutions. Their goal is to bring the best ideas to the table through a collaborative effort that maximizes their collective strengths.
How did we do it?:
Unlimited Coders approached us with a very unique offer that was hard we saw as a great for outbound prospecting. The primary offer we're pushing is a website revamp to get a foot in the door.
We don't just offer a normal website revamp, we offer to do it for free and if they like it, they can pay for it - if not, then that's okay.
Utilizing this approach to get a foot in door had the prospecting campaigns perform very well, and ultimately generated a $180.000 deal from one of the prospects.
How We Helped A Web Development Company Book 10+ Meetings Throughout Summer And Connect With A €1,6B NPO
Background:
Wow Digital Inc. is a Canadian agency focusing on providing websites, branding, and design for non-profits, NGOs, charities, foundations, and community-based organizations. They are dedicated to giving back to communities and strive to make the world a better place. Their operations are environmentally conscious, running on green energy from Bullfrog Power, and they also engage in tree planting initiatives.
How did we do it?:
After partnering with Cold X, WOW Digital was able to predictably scale their client acquisition with a steady of meeting-ready-leads - even throughout the summer holidays.
It was conscious decision to not pause our prospecting efforts during the out-of-office season as we would have less competition and reach potential clients we likely wouldn't have connected with otherwise. A mix of AI-leveraged messaging and calling out exactly what cause the NPOs are helping greatly helped to introduce our offer in a way that didn't appear salesy.
How We Helped A Staff Augmentation Company Implement Their Own In-House Client Acquisition System
Background:
Nordic Tech House is a company focused on digital growth, offering a broad range of services to help businesses thrive in the digital domain. Their offerings include strategy, growth, technical development, and design.
How did we do it?:
When Nordic Tech House approached us, they wanted to have a clear idea of how they could leverage cold email to acquire more clients. They didn't just want a done-for-you approach, so decided to do a structure where the main objective was to transfer our AI outbound knowledge over to them.
After 30 days of settings up infrastructure and diving deeper into campaign creation for their offer, they were able to launch their first prospecting campaigns and generate meetings from that.
